Privacy Policy EMS44 — Your Personal Data Protection

Welcome to ems44, an online gaming platform trusted by thousands of members across Malaysia. This Privacy Policy is an official document that explains in detail how ems44 handles your personal information from the moment you visit our website through to becoming an active member of the platform.

We understand that privacy is more than a legal requirement — it is the foundation of the trust you place in us. ems44 takes this responsibility seriously and is committed to being fully transparent about our data handling practices.

This Privacy Policy applies to all users of the EMS44 platform, including website visitors, registered members, VIP members, and anyone who interacts with any service offered by EMS44. By using our platform, you acknowledge that you have read and fully understood this Privacy Policy.

EMS44 only collects information that is strictly necessary to provide you with the best possible service. We do not collect excessive or irrelevant data beyond what is required for our platform's operations. The following are the categories of data we collect:

Some data is collected automatically when you use our platform, while other data is only collected when you voluntarily provide it during registration, the verification process, or when communicating with our team.

EMS44 uses your personal data solely for lawful purposes and those for which you have given consent. We never use your data beyond the scope stated in this Privacy Policy. The primary purposes for which we use your data are as follows:

• Verify your identity during registration and KYC account verification to meet compliance requirements.
• Process deposits, withdrawals and other financial transactions quickly and securely.
• Manage and maintain your account including profile updates, security settings and communication preferences.
• Provides effective customer support when you contact our team.
• Send important notifications related to your account, security, promotions and platform updates.
• Detect and prevent fraud, money laundering and other illicit activities on the platform.
• Personalise your gaming experience based on your preferences and activity history.
• Fulfil applicable legal and regulatory obligations, including reporting to authorities where required.
• Continuously improve the services, interface and user experience of the ems44 platform.

EMS44 will only use your data for the purposes stated above. Should we wish to use your data for any new purpose not previously stated, we will obtain your consent beforehand.

EMS44 does not sell, rent, or disclose your personal data to third parties without your consent, except in the following situations provided for by law or required for platform operations:

• Payment Service Provider: Required financial information is shared with payment processors such as FPX, DuitNow and trusted digital wallet providers solely to facilitate your transactions.
• Relevant Authority: EMS44 will disclose data to law enforcement authorities or regulatory bodies when required by court order or applicable law.
• Compliance Partner: Companies that assist us with identity verification (KYC), fraud prevention, and anti-money laundering (AML) compliance may receive data strictly necessary for those purposes only.
• Technology Infrastructure Provider: Cloud computing and hosting services we use may have limited access to data during system maintenance, subject to strict confidentiality agreements.

EMS44 implements comprehensive technical and organisational security measures to protect your personal data from unauthorised access, loss, destruction, or accidental disclosure. Our security systems include:

• Data encryption in transit using TLS/SSL 256-bit protocols that meet the highest industry standards.
• Data encryption at rest for sensitive information such as passwords and financial details.
• Two-factor authentication (2FA) is available for all member accounts as an additional layer of security.
• 24/7 security monitoring by ems44's dedicated cybersecurity team.
• Regular security testing and vulnerability audits conducted by qualified independent parties.
• Role-based access control (RBAC) ensures that staff can only access data necessary for their designated tasks.
• A comprehensive security incident response plan with clear notification procedures.

While ems44 takes all reasonable steps to protect your data, no security system can guarantee absolute protection. We encourage you to play your part in keeping your account secure by using a strong password and not sharing your login credentials.

Under Malaysia's Personal Data Protection Act 2010 (PDPA), you have the following rights regarding your personal data held by EMS44. We are committed to respecting and facilitating the exercise of these rights:

• Right of Access: You have the right to request a copy of the personal data we hold about you. Requests will be processed within 21 business days.
• Right to Rectification: You may request corrections to any inaccurate or incomplete data at any time through your account settings or by contacting our support team directly.
• Right to Erasure: Under certain circumstances, you may request the deletion of your personal data. However, we may need to retain some data to fulfil legal obligations.
• Right to Object: You may object to the processing of your data for direct marketing purposes or other purposes based on EMS44's legitimate interests.
• Right to Withdraw Consent: You may withdraw any consent previously given at any time without affecting the validity of processing already carried out.

To exercise any of the above rights, please contact our data protection team via email at [email protected], including your full name and ems44 account number. We will acknowledge receipt of your request and respond within the timeframe required by law.

The ems44 platform uses cookies and similar tracking technologies to enhance user experience, analyse website traffic and ensure the security of your login session. The following are the types of cookies we use:

• Essential Cookies: Cookies required for core platform functions such as login session authentication, account security and language preferences. These cookies cannot be disabled.
• Performance Cookies: Used to analyse how members use the platform to help us improve EMS44's design and functionality. All data collected is anonymised.
• Functional Cookies: Allows the platform to remember your preferences such as game settings, language selection and display preferences to deliver a more personalised experience.
• Security Cookies: Helps detect and prevent fraudulent activity, unauthorised access and potential security threats to your account.

You can manage your cookie settings through your browser at any time. However, disabling certain cookies may affect the functionality and user experience of the EMS44 platform. We recommend keeping essential and security cookies enabled.

EMS44 only retains your personal data for as long as necessary to fulfil the purpose of collection or as required by applicable Malaysian law. Once the retention period expires, data will be securely deleted or anonymised.

• Active account data is retained for the duration of your membership with EMS44 plus 7 years after account closure for legal compliance purposes.
• Financial transaction records are retained for a minimum of 7 years in accordance with Malaysia's tax and financial legal requirements.
• Security logs and activity records are retained for 2 years for the purpose of investigating security incidents if required.
• Customer support communication records are retained for 3 years for reference and service improvement purposes.
• Marketing data and communication preferences are deleted within 30 days of an opt-out request being received.

EMS44 reserves the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, new legal requirements, or improvements in how we handle data. We will notify you of any material changes through the following methods:

• In-account notifications on ems44 will display a message informing you of policy change updates.
• Notification emails sent to the email address registered with your account.
• Update the "Last Updated" date at the top of this Privacy Policy page.

Once changes are published, your continued use of the ems44 platform after 14 days from the notification date will be deemed as your acceptance of those changes. If you do not agree with the updated Privacy Policy, please discontinue use of the platform and contact us to close your account.

If you have any questions, concerns or complaints regarding this Privacy Policy or how ems44 handles your personal data, we encourage you to contact us directly. Our data protection team is ready to assist you.

• Live Chat: Available 24/7 on the ems44 platform — the fastest way to get an immediate response.
• Email: [email protected] — for more detailed written enquiries, response within 24 hours.
• Supported Languages: Bahasa Melayu and English.

For formal complaints related to data protection, you may also refer to the Personal Data Protection Department of Malaysia, the official regulatory body under the Ministry of Digital Malaysia. ems44 will fully cooperate with any investigation conducted by the relevant authorities.